FORMAT: Metro Transit full bus vinyl wrap
TARGET AUDIENCE: Women ages 30-60
To get the existing Summit Orthopedics ad creative rolling, I needed to work with the strict confines of the bus wrap regulations while still creating something eye-catching and beautiful from multiple angles. Using angled lines on the bus itself as a cue, I modified the creative to be bold, yet flexible and dynamic.
FORMAT: Full vehicle vinyl wrap
Making house-calls to patients of bracing and orthotics, this Summit Orthopedics van needed to dress the part. Similar to the bus wrap, I followed the body lines of the van to create a simple, effective adaption of Summit's Healthy + Active brand message.